The Central Washington University Office of Continuing Education

Search Marketing Professional with OMCP® Certification

HOURS: 160
CODE: GES242
FEES: $1795.00 USD

Overview

In the Search Marketing Professional with OMCP® Certification program, you’ll gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive Search Engine Optimization, Conversion Optimization, and Content Marketing training. You’ll learn everything you need to know to complete and SEO a project from start to finish, generate the content consumers are looking for, and learn how to convert the visitors on your website into customers. Students in the program also have access to live monthly workshops (webinars) conducted by the instructors. Six (6) to eight (8) workshops are offered each month, covering a variety of relevant online marketing topics.

Students will be eligible for Online Marketing Certified Professional (OMCP®) certification upon successful completion of the program. 

Objectives

By completing the Search Marketing Professional with OMCP Certification, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Complete an SEO project from start to finish
  • Generate content that supports your search engine strategies and goals
  • Test multiple landing pages and evaluate the impact on search engine visibility and conversion rate
  • Register for the Online Marketing Certified Professional (OMCP®) certification
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Benefits

  • Learn in-demand job skills
  • Start anytime
  • Set your own pace
  • Affordably priced