When you share the appropriate message with your audience and help your audience make purchases, you're on the track to becoming a huge asset for any company utilizing online advertising. With this course, you'll learn the scope of digital marketing before diving deep into pay per click training, to make sure the ads you're paying for are bringing in a return.
You'll explore a comprehensive, cross-disciplinary approach to designing, building, and maintaining paid digital advertising campaigns. Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and how to compel them to convert. You'll enjoy a comprehensive overview of conversion optimization, with real examples of what works, what doesn't, and what steps you can take to test your ideas. This course offers enrollment with or without a voucher. The voucher is prepaid access to sit for the certifying exam, Online Marketing Certified Professional (OMCP®) upon eligibility and completion.