Companies spend a lot of money on marketing, and it's not effective until the site visitors become customers. If you can convert quality traffic into happy customers and use analytics to explain what's working and how to repeat it, you'll be a huge asset to any data-driven company. In this course you will develop a conversion optimization framework, as well as create segmented web data in order to make business decisions based on numbers.
This course will further your marketing career as an analytics and conversion focused digital marketer. Throughout the course you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.
This course will prepare you for the OMCP® certification exam. This course offers enrollment with or without a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility.