Bossier Parish Community College
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OMCP® Social and Mobile Marketing Professional (Voucher Included)

$1,995.00 (USD)



I.    Introduction to Online Marketing

II.    Digital Marketing Foundations

    A. SEO Foundations
    B. Social Media Foundations
    C. Content Marketing Foundations
    D. Conversion Optimization Foundations
    E. Web Analytics Foundations
    F. PPC Foundations
    G. Mobile Marketing Foundations
    H. Email Marketing Foundations

III.    OMCP® Content Marketing Practitioner
    A. What is Content Marketing?
    B. Identifying Prospects
    C. Writing Messages and Creating Content
    D. Getting Your Message Into the Media
    E. Becoming an Industry Expert
    F. Content Strategy and Challenges
    G. Measuring Results
    H. Blog Marketing
    I. Social Media Marketing Channels
    J. Image Marketing
    K. Video Marketing
    L. Article and Press Release Marketing
    M. Email Marketing
    N. Event Marketing
    O. B2B Marketing

IV.    OMCP® Mobile Marketing Practitioner
    A. Introduction to Mobile Marketing
    B. Understanding Mobile Devices
    C. Core Mobile Product and Service Offerings
    D. Supplemental Products and Service Offerings
    E. Mobile Advertising and Search
    F. Incentives and Loyalty Programs
    G. Combining Mobile with Other Channels
    H. Mobile Marketing and Social Media
    I. Location and Mobile
    J. Mobile Rules and Regulations
    K. Mobile Marketing Measurements and Analytics
    L. The Mobile Website

V.    OMCP® Social Media Practitioner
    A. Introduction to Social Media
    B. Creating a Social Media Strategy
    C. Understanding Paid, Earned, and Owned Social Media
    D. Social Sharing
    E. Blogging for Business
    F. Finding and Communicating with Influencers
    G. Video and YouTube Marketing
    H. YouTube Advertising
    I. Social Networking and Facebook
    J. Facebook Advertising
    K. Microblogging and Twitter
    L. Twitter Advertising
    M. Online Reputation and Management
    N. Social Media Measurement
    O. Social Media Analytics
    P. Pinterest Marketing
    Q. Marketing through LinkedIn
    R. Instagram

VI.    Paid Social Media Advertising Short Course

VII.    YouTube Video Marketing and Advertising Short Course





Bossier Parish Community College

6220 East Texas Street
Community Education
Bossier City, LA 71111 US

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