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Brookhaven College
Home > Training Programs > Marketing and Sales > OMCA® Web Analytics Associate (Voucher Included)
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OMCA® Web Analytics Associate (Voucher Included)

analytics-courses
$1,595.00 (USD)

OVERVIEW

DETAILS

OUTLINE

  1. Introduction to Online Marketing
  2. OMCA® Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® Web Analytics Practitioner
    1. Introduction to Web Analytics
    2. Data Collection
    3. Key Performance Indicators (KPI) & Analytics Techniques
    4. Segmentation
    5. Actionable Web Analytics Reporting
    6. Web Data Analysis Guide
    7. Qualitative Research
    8. Experimentation & Testing
    9. Competitive Intelligence Analysis
    10. Multi-Channel Analytics
    11. Dashboards
    12. Industry Models, Complex Measurement, and Approaches
    13. Social Media Analytics
    14. Google-Specific Techniques & Reports

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

Brookhaven College

Workforce and Continuing Education
3939 Valley View Lane
Dallas, TX 75244 US
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