Prepares you for:
Getting visitors to a website is half the battle. Once they get there, influencing them to make a purchase is crucial. Conversion training helps you understand what persuades your audience to make a purchase and how you can entice more visitors to make a purchase. This program will provide real-life examples and will help you build a method to test your ideas.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
In the Conversion Optimization Associate program, you’ll build a foundation of knowledge in all things digital marketing, prior to advancing to learn strategies for conversion planning and design structure, building momentum and dialog with your audience, and then analyzing and measuring your efforts.
- OMCA Digital Marketing Foundations
- Conversion planning
- Conversion design structure
- Engaging in dialog with your users
- Analysis and measurement
- Product page optimization
- PPC conversion strategies
- Conversion math analysis
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Digital Advertising Coordinator
- Digital Marketing Specialist
- Digital Strategist
- Marketing Strategist