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Marketing and Sales

Certified Persuasive Copywriter

Contact: LuAnn Walker
410-822-5400 ext.5833 lwalker@chesapeake.edu

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Certified Persuasive Copywriter

The Certified Persuasive Copywriter course covers vital topics needed to master the fundamentals of crafting copy that excites, intrigues, and persuades audiences to take action. In this course, you will learn the fundamentals of persuasive copywriting and qualify for a successful career as a professional copywriter.

$2,795.00 (USD)

phone Call Us: 410-822-5400

schedule
                                200 Course Hrs
                            

                                Code
                                    GES2123
                            
calendar_today
                                9 Months
                            
grid_onOpen enrollment
speedSelf paced

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phone Call Us:

410-822-5400

Overview

Objective

Outline

Copywriting Fundamentals
1. What is Copywriting
2. 3 Keys to Good Copy
3. Defining Your Audience
4. Copywriting Formulas
5. Copywriting Frameworks
6. Capstone Project
First Impression Copy
1. 3 Facets of Copywriting
2. What is First Impression Copy?
3. Grab Attention
4. Target the Right Audience
5. Deliver a Clear + Complete Message
6. Lure Readers Into the Body Copy
7. Capstone Project
Writing to Communicate
1. Writing to Communicate
2. Keep It Simple
3. 10 Ways to Write Clear Copy
4. Capstone Project
Writing to Sell
1. Writing to Sell
2. Three Rules of Selling
3. A Good Copywriter
4. Connecting With Your Prospect
5. Conducting Research
6. Features and Benefits
7. Assembling Your Copy
8. Using the AIDA Formula
9. Piercing Hearts
10. Capstone Project
Preparing to Write
1. Preparing to Write
2. Review Information Provided by the Client
3. Conduct Offline Research
4. Conduct Online Research
5. Citing Sources
6. Organizing the Facts
7. Capstone Project
The Writing Process
1. The Writing Process
2. Writing Your Headline
3. Writing Your Subheadings
4. Writing Your Body Copy
5. Writing Your Call to Action
6. Editing
7. W.E.R.K. Your Words
8. Capstone Project
Effective Copywriting
1. Effective Copywriting
2. Relatable Copy
3. Digestible, Scannable Copy
4. Emotion-Inducing Copy
5. Dramatizing the Message
6. Capstone Project
Storytelling
1. Storytelling
2. Story Arcs
3. Attributes of a Good Sales Story
4. Capstone Project
Persuading the Prospect
1. Persuading the Prospect
2. Selling the Transformation
3. Writing for Brands
4. Promotions That Persuade
5. Capstone Project
Copywriting Framework Recap

Copywriting Framework Recap
Landing Page Framework
Sales Email Framework
Product Description Framework
Promotional Video Framework
Social Media Post Framework
Capstone Project

Requirements

Prerequisites

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Our highly knowledgeable Enrollment Specialists will answer any questions you might have about the course and payment options.

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Instructor

Apryl Beverly

Apryl Beverly is the founder of Word Stylistz®, the world's first online woman-owned, flat-rate sales writing agency. Since launching her writing and marketing firm in 2011, she and her team have crafted compelling copy for small business owners and global brands. Her clients have generated more than $100 million in revenue from the content her agency has produced. She's also the author of two books and is frequently called on to facilitate training events on vital copywriting and marketing communications principles. She is a graduate of The Ohio State University in Journalism and the University of Phoenix with a Master of Business Administration in Marketing.

FAQs

Does this course prepare for a certification?

Yes, upon successful completion of the course final exam you will earn the Lovegevity Persuasive Copywriting Certification.

When can I start this course?

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

What if I don't have enough time to complete the course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

Am I guaranteed a job?

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us."

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Certified Persuasive Copywriter

Overview

Objective

Outline

Requirements

Prerequisites

You've got questions.We're here to help.

Instructor

FAQs

You've got questions.We're here to help.

You've got questions.
We're here to help.

You've got questions.
We're here to help.