Chesapeake College
Training Programs Marketing and Sales Certified Persuasive Copywriter
Contact: LuAnn Walker
410-822-5400 ext.5833 lwalker@chesapeake.edu
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Certified Persuasive Copywriter

The Certified Persuasive Copywriter course covers vital topics needed to master the fundamentals of crafting copy that excites, intrigues, and persuades audiences to take action. In this course, you will learn the fundamentals of persuasive copywriting and qualify for a successful career as a professional copywriter.

Certified-Persuasive-Copywriter
$2,795.00 (USD)
phone  Call Us: 410-822-5400
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Overview

Objective

Outline

  1. Copywriting Fundamentals
    1. What is Copywriting
    2. 3 Keys to Good Copy
    3. Defining Your Audience
    4. Copywriting Formulas
    5. Copywriting Frameworks
    6. Capstone Project
  2. First Impression Copy
    1. 3 Facets of Copywriting
    2. What is First Impression Copy?
    3. Grab Attention
    4. Target the Right Audience
    5. Deliver a Clear + Complete Message
    6. Lure Readers Into the Body Copy
    7. Capstone Project
  3. Writing to Communicate
    1. Writing to Communicate
    2. Keep It Simple
    3. 10 Ways to Write Clear Copy
    4. Capstone Project
  4. Writing to Sell
    1. Writing to Sell
    2. Three Rules of Selling
    3. A Good Copywriter
    4. Connecting With Your Prospect
    5. Conducting Research
    6. Features and Benefits
    7. Assembling Your Copy
    8. Using the AIDA Formula
    9. Piercing Hearts
    10. Capstone Project
  5. Preparing to Write
    1. Preparing to Write
    2. Review Information Provided by the Client
    3. Conduct Offline Research
    4. Conduct Online Research
    5. Citing Sources
    6. Organizing the Facts
    7. Capstone Project
  6. The Writing Process
    1. The Writing Process
    2. Writing Your Headline
    3. Writing Your Subheadings
    4. Writing Your Body Copy
    5. Writing Your Call to Action
    6. Editing
    7. W.E.R.K. Your Words
    8. Capstone Project
  7. Effective Copywriting
    1. Effective Copywriting
    2. Relatable Copy
    3. Digestible, Scannable Copy
    4. Emotion-Inducing Copy
    5. Dramatizing the Message
    6. Capstone Project
  8. Storytelling
    1. Storytelling
    2. Story Arcs
    3. Attributes of a Good Sales Story
    4. Capstone Project
  9. Persuading the Prospect
    1. Persuading the Prospect
    2. Selling the Transformation
    3. Writing for Brands
    4. Promotions That Persuade
    5. Capstone Project
  10. Copywriting Framework Recap
    1. Copywriting Framework Recap
    2. Landing Page Framework
    3. Sales Email Framework
    4. Product Description Framework
    5. Promotional Video Framework
    6. Social Media Post Framework
    7. Capstone Project

Requirements

Prerequisites

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Instructor

FAQs

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Chesapeake College

Continuing Education
P.O. Box 8
Wye Mills, MD 21679 US
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