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Columbia-Montour AVTS
Home > Training Programs > Marketing and Sales > OMCP® Digital Analytics and Conversion Professional (Voucher Included)
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OMCP® Digital Analytics and Conversion Professional (Voucher Included)

analytics-conversion-tracking-certification-training
$1,995.00 (USD)

DETAILS

OUTLINE

  1. Introduction to Online Marketing
  2. Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® Conversion Optimization Practitioner
    1. Introduction to Conversion Optimization
    2. Conversion Planning
    3. Conversion Design Structure
    4. Creating Conversion Structure
    5. Building Momentum
    6. Engaging in Dialog with Your Users
    7. Analysis and Measurement
    8. Taking Action with Conversion Strategies
    9. Product Page Optimization
    10. PPC Conversion Strategies
    11. Conversion Math Analytics
  4. OMCP® Web Analytics Practitioner
    1. Introduction to Web Analytics
    2. Data Collection
    3. Key Performance Indicators (KPI) and Analytics Techniques
    4. Segmentation
    5. Actionable Web Analytics Reporting
    6. Web Data Analysis Guide
    7. Qualitative Research
    8. Experimentation and Testing
    9. Competitive Intelligence Analysis
    10. Multi-Channel Analytics
    11. Dashboards
    12. Industry Models, Complex Measurement, and Approaches
    13. Social Media Analytics
    14. Google-Specific Techniques and Reports

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

Columbia-Montour AVTS
Adult & Industry Education Coordinator
5050 Sweppenheiser Drive
Bloomsburg, PA 17815 US
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