Home > Training Programs > Marketing and Sales > OMCP® Paid Search Professional (Voucher Included)


Fill out the form below

By continuing you are agreeing to have ed2go contact you.
Close Window

Thank you for your interest in this program. We should be contacting you shortly.

Close Window

OMCP® Paid Search Professional (Voucher Included)

$1,995.00 (USD)



I.    Introduction to Online Marketing

II.    Digital Marketing Foundations
    A. SEO Foundations
    B. Social Media Foundations
    C. Content Marketing Foundations
    D. Conversion Optimization Foundations
    E. Web Analytics Foundations
    F. PPC Foundations
    G. Mobile Marketing Foundations
    H. Email Marketing Foundations

III.    OMCP® PPC Practitioner
    A. Introduction to PPC
    B. Introduction to Keywords and Match Types
    C. Writing Effective Ad Copy and Ad Extensions
    D. Campaign Settings
    E. Conversion Tracking, Bidding, and Reporting
    F. Utilizing the Display Network
    G. Account Organization
    H. Understanding Quality Score
    I. Creating Your Account Strategy and Launching and Monitoring Accounts
    J. Testing and Advanced Landing Page Strategy
    K. Tools and Other Networks

IV.    OMCP® Conversion Optimization Practitioner
    A. Introduction to Conversion Optimization
    B. Conversion Planning
    C. Conversion Design Structure
    D. Creating Conversion Structure
    E. Building Momentum
    F. Engaging in Dialog with Your Users
    G. Analysis and Measurement
    H. Taking Action with Conversion Strategies
    I. Product Page Optimization
    J. PPC Conversion Strategies
    K. Conversion Math Analytics

V.    Display Advertising Primer
    A. Understanding the Digital Customer
    B. Defining Display Advertising
    C. Targeting Methods
    D. Behind the Scenes of Display
    E. Display Ad Optimization
    F. Display Advertising Players
    G. How Display is Sold
    H. Measuring Display Success

VI.    YouTube Video Marketing and Advertising Short Course





The District School Board of Collier

5775 Osceola Trail
Naples, FL 34109 US

Copyright © Education To Go. All rights reserved. The material on this site cannot be reproduced or redistributed unless you have obtained prior written permission from Education To Go. Education To Go and ed2go are registered trademarks of Education To Go, a part of Cengage Learning.