Prepares you for:
If you’re able to bring an audience to a site, engage them with valuable and relevant content, and convert those prospects into customers, you’ll be a huge asset to any company with an online presence. In this program, you’ll learn the scope of digital marketing and dive deep into Search Engine Optimization (SEO) techniques.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Professional (OMCP®) exam.
What Will I Learn?
You’ll gain a comprehensive, cross-discipline approach to creating and maintaining digital marketing campaigns.
You’ll master everything you need to complete an SEO project from start to finish. Combined with mastering the secret to generating content that consumers are looking for, you’ll have all the tools to leverage search engines in your favor.
Once users begin visiting your site, you will know how to keep them engaged and how to compel them to convert. You’ll gain a comprehensive overview that includes real examples of what works, what doesn't, and how to test your ideas.
- Understand the landscape of digital marketing
- Develop a conversion optimization framework
- Conduct an effective keyword research campaign
- Optimize for local search opportunitiesm
- Write content that attracts attention
This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Digital Marketing Manager
- SEO/SEM Manager
- Acquisition Marketing Manager
- Inbound Marketing Manager