Prepares you for:
When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
With the Social Media Associate program, you’ll start by learning the landscape of digital marketing, then delve into the world of social media. You’ll be introduced to marketing on a variety of social networks, finding and generating content that resonates with your audience, and influencing followers to share your message.
- OMCA® Digital Marketing Foundations
- Creating a social media strategy and understanding paid, earned, and owned social media
- Social sharing
- Blogging for business and finding communication with influencers
- Online reputation management
- Social media measurement and analytics
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Social Media Marketing Coordinator
- Social Media Specialist
- Social Media Marketer
- Community Manager