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Marketing and Sales

Certified E-Commerce Specialist with Workforce Development Kit

Contact: Amanda Shere
805-592-9603 CommunityPrograms@cuesta.edu

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Certified E-Commerce Specialist with Workforce Development Kit

This e-commerce specialist course provides in-depth training on the latest industry trends and best practices, including all aspects of e-commerce, such as website design, digital marketing, payment processing, logistics, and customer service. The program is designed to help you gain the skills and knowledge needed to succeed in today's competitive e-commerce landscape.

$3,900.00 (USD)

phone Call Us: 805-592-9603

infoCareer series
schedule
                                240 Course Hrs
                            

                                Code
                                    WDK2145
                            
calendar_today
                                9 Months
                            
grid_onOpen enrollment
speedSelf paced

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805-592-9603

Overview

Objective

What you will learn

E-commerce business models, advantages, and disadvantages
E-commerce website design principles, features, and functionality
E-commerce website platforms, software, and web development tools
Digital marketing strategies, including social media, SEO, PPC, and email marketing
Payment processing options, gateways, fraud prevention, and security
Logistics and supply chain management for e-commerce fulfillment, inventory, shipping, and returns
Customer service best practices and customer loyalty
Analytics tools, sales metrics, customer engagement metrics, and CRO
Practical experience through hands-on projects and case studies
Develop computer skills and technological literacy to succeed in the modern workplace, including typing, file management, and proficiency in Microsoft software
Improve communication skills, build better relationships, and develop math and English language abilities
Learn practical life skills such as making decisions, preventing intimidation, and designing a happy life

How you will benefit

Understanding of e-commerce business models and market trends needed to identify new opportunities and potential areas for growth in the industry
Knowledge of website design principles and functionality to create effective and user-friendly e-commerce websites that drive traffic, increase conversions, and generate revenue
Mastery of digital marketing strategies to attract and retain customers, increase brand awareness and loyalty, and drive sales
Understanding payment processing options and security to ensure the safety and integrity of e-commerce transactions and protect customers' financial information
Expertise in logistics and supply chain management can provide optimize fulfillment, reduce costs, and improve customer satisfaction
Mastery of customer service best practices and CRM systems can help you develop and maintain strong customer relationships and enhance customer loyalty
Knowledge of analytics tools and metrics help measure and optimize the performance of e-commerce websites and marketing campaigns, increasing sales and revenue
Practical experience through hands-on projects and case studies can help you apply theoretical knowledge to real-world situations and build a portfolio of work that showcases your skills and expertise
The Workforce Development Kit provides a comprehensive set of essential skills for personal and professional success in the modern world

Outline

Introduction to E-commerce
1. Definition of E-commerce
2. E-commerce business models
3. Advantages and disadvantages of e-commerce
4. E-commerce market trends
E-commerce Sales Channel Options
1. Online marketplaces
2. Social media
3. Online stores
4. Mobile apps
5. Affiliate marketing
6. Influencer marketing
7. Email marketing
E-commerce Sourcing Products
1. Manufacturer or supplier
2. Suppliers
3. Creating your own products
E-commerce Manufacturers and Suppliers
1. Private label manufacturers
2. White label manufacturers
3. Dropship suppliers
E-commerce Producing Products
1. Target market
2. Producing high-quality products
3. Production costs
4. Trends
5. Packaging
Wholesale - Trade Shows
1. Do your research
2. Setting up a booth
3. Information about your products, your business, and your wholesale terms.
4. Developing customer loyalty
International Shipping
1. Customs Regulations
2. Using the Right Shipping Carrier
3. Required Documentation
Fulfilling Orders
1. Making sure products are well-packaged and protected.
2. Choosing a shipping method
3. Keeping track of inventory levels
4. Checking for accuracy and completeness
5. Preparing for shipping
6. Shipping in a timely manner
7. Customer follow-up
8. Outsourcing and drop-shipping
Advertising & Digital Marketing
1. Determining your target market
2. Effective channels for reaching your target audience
3. Creating a budget
4. Tools for advertising and marketing
5. Digital Marketing Strategies
6. SEO
E-Commerce Operations & Best Practices
1. Providing excellent customer service
2. Offering a great product
3. Well-designed website
4. Promoting your business
5. Competitive Pricing
6. Multiple payment options
7. Fast shipping
8. Having a well-organized plan
9. Case Studies - Multitask - Interview with Julia Xu
Final Project: Launching Your E-commerce Business

Workforce Development Kit
1. Workplace Skills
  1. Computer Skills for the Workplace
  2. Intermediate Microsoft Excel 2019
  3. Intermediate Microsoft Word 2019
  4. Introduction to Microsoft Excel 2019
  5. Introduction to Microsoft PowerPoint 2019/Office 365
  6. Introduction to Microsoft Word 2019
  7. Keyboarding
  8. Introduction to Microsoft Outlook 2019
  9. Introduction to Windows 11
  10. Introduction to Microsoft Excel 365
  11. Intermediate Microsoft Excel 365
  12. Introduction to Microsoft Word 365
2. Soft Skills
  1. Get Assertive!
  2. Skills for Making Great Decisions
  3. Achieving Success with Difficult People
  4. Interpersonal Communication
  5. Keys to Effective Communication
  6. Listen to Your Heart, and Success Will Follow
3. Academic Support
  1. Math Refresher
  2. Grammar Refresher
  3. Grammar Refresher II
4. Language Support
  1. Grammar for ESL
  2. Writing for ESL
5. Online Learning Support
  1. Improving Digital Literacy and Computer Skills
  2. How to be Successful in Online Courses

Requirements

Prerequisites

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Instructor

FAQs

What kind of salary can I expect as an e-commerce specialist?

According to Indeed, the average e-commerce specialist salary is $67,996, but it can range from $41,096 to as high as $112,503.

Does this course prepare you for a certification?

Yes. Upon successfully completing the course final exam, you will earn the Certified E-Commerce Specialist credential from Lovegevity University.

Will I get a Certificate of Completion for the Workforce Development Kit?

The Kit is a library of information and content to be used as a reference while completing your ACT. There are no Certificates of Completion for the content found within the Kit. Any activities completed within the Kit will not count towards the completion of your ACT. Completion of your ACT should be your main goal.

Does the Workforce Development Kit prepare you for a certification?

The Kit is designed as a resource to help in your learning journey. There are no certifications available for this content.

How long will I have access to the Workforce Development Kit?

After you enroll and have a start date, you will receive 12 months of access to the content within the Kit. You may utilize any of the resources at your own pace but should focus most of your goal toward completing your ACT in the 12 months allowed.

How will the Workforce Development Kit benefit me?

The Workforce Development Kit is designed to assist you with a variety of professional skills to enhance the specific-career training found in the ACT. Resources in the Kit are intended to aid you in employability, efficiency, and productivity in your chosen career path.

What kind of support will I receive for the Workforce Development Kit?

The Kit is available only as a reference to support your learning. There are no instructors available to answer questions on content found within the Kit. Some of the topics contained within the Kit may have a Discussion area where you can correspond with other students. Support from Student Services is available for general program questions.

When can I start this course?

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

What if I don't have enough time to complete the course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

Am I guaranteed a job?

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us."