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OMCA® PPC Associate (Voucher Included)

ppc-advertising
$1,595.00 (USD)

OVERVIEW

DETAILS

OUTLINE

I.      Introduction to Online Marketing
II.    OMCA® Digital Marketing Foundations

            A.    SEO Foundations
            B.    Social Media Foundations
            C.    Content Marketing Foundations
            D.    Conversion Optimization Foundations
            E.    Web Analytics Foundations
            F.    PPC Foundations
            G.    Mobile Marketing Foundations
            H.    Email Marketing Foundations
III.    OMCP® PPC Practitioner
            A.    Introduction to PPC
            B.    Introduction to Keywords and Match Types
            C.    Writing Effective Ad Copy and Ad Extensions
            D.    Campaign Settings
            E.    Conversion Tracking, Bidding, and Reporting
            F.    Utilizing the Display Network
            G.    Account Organization
            H.    Understanding Quality Score
            I.    Creating Your Account Strategy and Launching and Monitoring Accounts
            J.    Testing and Advanced Landing Page Strategy
            K.    Tools and Other Networks

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

Marion Technical College

1467 Mount Vernon Avenue
Marion, OH 43302 US
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