Content marketing isn't a channel new to the marketing scene, but with how technology has progressed, it's taken on a new level of purpose, giving content creators a new voice and opening companies up to new strategies for success. Content marketers who can bring an audience to their company's site and engage web viewers with valuable content prove an asset to any company. Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you're sure to find the arena in which you shine.
In this course you will learn how to create targeted and engaging content, across multiple mediums, tailoring the content for each platform it is delivered on. By the time you complete this course, you'll be fully prepared to begin a career as a content focused digital marketer. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students. Upon completion of your course, you'll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.