Prepares you for:
Mobile is one of the newest and fastest growing specialties within digital marketing. Learn from industry experts as they share critical skills used within the mobile marketing landscape. Learn how to find, engage, and convert customers using mobile devices, and you'll gain a highly coveted skillset within the digital marketing profession.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
Throughout this program, you’ll master cutting edge digital marketing skills. Initially, you’ll be given an overview of the digital marketing landscape and the roles within the industry. Following this overview, you’ll learn how to leverage mobile to attract customers using their devices to browse, purchase, and post product reviews.
- OMCA® Digital Marketing Foundations
- Understanding mobile devices
- Core mobile product and service offerings, as well as supplemental products and service offerings
- Mobile ads and search
- Combining mobile with other channels
- Mobile location and social media
- Mobile rules and regulations
- Mobile marketing measurement and analytics
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Marketing Coordinator
- Mobile Marketing Specialist
- Digital Strategist
- Outbound Marketing Specialist