Prepares you for:
This program aims to further your marketing career as an analytics and conversion focused digital marketer.
Companies spend a lot of money on marketing, and it’s not effective until the site visitors become customers. If you can convert quality traffic into happy customers and use analytics to explain what’s working and how to repeat it, you’ll be a huge asset to any data-driven company.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Professional (OMCP®) exam.
What Will I Learn?
You'll learn a comprehensive, cross-discipline approach to collecting and interpretting marketing data, with real-world examples of what works, what doesn't, and how to test your ideas.
Because data, and visitors can come from multiple sources, there is a lot to consider in regard to analytics. With this program, you’ll also understand how to use web analytics to interpret and measure visitor behavior and conversion.
- Understand the landscape of digital marketing
- Develop a conversion optimization framework
- Establish business oriented key performance indicators
- Generate effective segmented web data
This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Digital Analytics Manager
- Senior Digital Analyst
- Manager of Research and Outcomes
- Analytics and Performance Manager