As a student, you will learn the following:
1. Digital Imaging
Your work will demonstrate entry-level professional Photoshop skills and effective decisions in selecting and editing images. You will be able to improve images for professional publication by retouching and correction, and create realistic or imaginative images by compositing or collage.
You will develop distinctive color palettes based on the principles of color harmony. Your work will exhibit a sophisticated use of color and contrast, the ability to research colors and make choices that are appropriate for each client and project.
3. Web Scripting
You will be able to create standards-compliant Web page layouts by hand-coding using HTML and CSS and publish them to the Web. You can create fixed and fluid multi-column page layouts using basic HTML to organize information and CSS to control presentation.
You will be able to research and select appropriate typefaces and design typography to support the branding or communication goal of a particular client or project. You will demonstrate the ability to organize text into a clear, readable information hierarchy in page layouts while using display type for impact and expression.
5. Video Production
You will develop a good understanding of digital video production and how to plan, shoot, and digitize video footage, prepare it for editing, and output it for a variety of uses. Your shooting and editing will show a basic command of visual and auditory storytelling.
6. Video Editing
You will develop a proficiency in entry-level professional digital video editing techniques using a non-linear editing program. Your shooting and editing work shows the ability to create an effective, well-paced short narrative sequence and a control of rhythm, motion, and continuity.
7. Motion Graphics
You will be able to create simple, effective, and polished motion graphic work in After Effects. Your work will integrate text, graphics, video, and audio and show a command of layers, motion control, keyframing, time effects, and animation techniques.