Prepares you for:
When it comes to targeted web-based advertising, few things have been more successful in recent years than display advertising. With the ability to track customer tendencies and offer a variety of engaging ad types, display advertising has quickly become an amazing opportunity for online marketers. This program will teach you everything you need to know to specialize in display advertising and start a career in digital marketing.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA) exam.
What Will I Learn?
After mastering the fundamentals of digital marketing, you will learn everything you need to know to get started in display advertising. From identifying what ad options are the best for your campaigns to the utilization of cookies and remarketing campaigns to learning how to work with, and manage, third party agencies for your display campaigns, this course offers a comprehensive insight into this amazing opportunity for digital advertisers.
- OMCA Digital Marketing Foundations
- Understanding the digital customer
- Targeting methods
- Display ad optimization
- How display is sold
- Measuring display success
This program fully prepares you for the Online Marketing Certified Associate (OMCA) exam, administered by the Online Marketing Certified Professionals (OMCP) organization.
Possible Careers Include…
- Digital Advertising Associate
- Digital Marketing Specialist
- Marketing Coordinator
- Digital Advertising Account Manager