Training Programs Fitness Fitness Business Management
cart-icn

You already have a course in your cart

You can only add one course to your cart at a time! By adding this course, you will replace the existing course from your cart. How would you like to proceed?

Fitness Business Management

Learn how to manage a personal training program, department, or facility as a strategic business with this innovative online course.

fitness-business
$2,695.00 (USD)

Have a question?We're here to help

Overview

Objective

What you will learn

  • Learn the skill-sets and competencies that a fitness professional needs in order to be a successful entrepreneur, owner, or department manager
  • Understand how to operate a fiscally successful business in the fitness industry
  • Learn business concepts, including purchasing, contractual agreements, risk management and negligence, technology issues, and other fiscal concerns
  • Identify how branding influences consumers and creates a demand for fitness services and products
  • Understand customer relationship management methods
  • Effectively use sales techniques
  • Learn how to create strategic business plans for successful health and business ventures
  • Master the financial and accounting knowledge needed to manage a fitness operation
  • Understand sales and communication techniques needed to thrive in the professional world

How you will benefit

  • Develop the skills needed to succeed as a professional in the fitness industry
  • Explore the profession as a potential career choice with the optional field internship experience
  • Earn continuing education credits/units

Outline

Requirements

Prerequisites

You've got questions.
We're here to help.

Our highly knowledgeable Enrollment Specialists will answer any questions you might have about the course and payment options.

REQUEST INFO

Instructor

FAQs

You've got questions.
We're here to help.

Our highly knowledgeable Enrollment Specialists will answer any questions you might have about the course and payment options.

REQUEST INFO
George Mason University
Continuing and Professional Education
3351 Fairfax Dr., MS 2G2
Arlington, VA 22201 US
MAIN CONTENT

Copyright © 1997 - 2024 All rights reserved. The material on this site cannot be reproduced or redistributed unless you have obtained prior written permission from Cengage Learning. Privacy Policy