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OMCP® Email Marketing and Automation Professional

$1,795.00 (USD)



I.    Introduction to Online Marketing

II.    Digital Marketing Foundations
    A. SEO Foundations
    B. Social Media Foundations
    C. Content Marketing Foundations
    D. Conversion Optimization Foundations
    E. Web Analytics Foundations
    F. PPC Foundations
    G. Mobile Marketing Foundations
    H. Email Marketing Foundations

III.    Email Marketing Practitioner
    A. Introduction to Email Marketing
    B. Email as Conversation
    C. Creating the Email
    D. Landing Pages
    E. The Mailing List
    F. Spam and Blacklists
    G. Working with Email Providers
    H. Metrics and Measurement

IV.    OMCP® Content Marketing Practitioner
    A. What is Content Marketing?
    B. Identifying Prospects
    C. Writing Messages and Creating Content
    D. Getting Your Message Into the Media
    E. Becoming an Industry Expert
    F. Content Strategy and Challenges
    G. Measuring Results
    H. Blog Marketing
    I. Social Media Marketing Channels
    J. Image Marketing
    K. Video Marketing
    L. Article and Press Release Marketing
    M. Email Marketing
    N. Event Marketing
    O. B2B Marketing

V.    OMCP® Mobile Marketing Practitioner
    A. Introduction to Mobile Marketing
    B. Understanding Mobile Devices
    C. Core Mobile Product and Service Offerings
    D. Supplemental Products and Service Offerings
    E. Mobile Advertising and Search
    F. Incentives and Loyalty Programs
    G. Combining Mobile with Other Channels
    H. Mobile Marketing and Social Media
    I. Location and Mobile
    J. Mobile Rules and Regulations
    K. Mobile Marketing Measurement and Analytics
    L. The Mobile Website

VI.    Marketing Automation





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