Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Being able to implement multi-channel analytics can bring powerfully positive impacts to any marketing effort and make you stand out in the digital landscape. In this course, you’ll learn how to leverage competitive intelligence to analyze, provide context for, and increase observed marketing successes. Upon completion, you will receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students. You will learn multi-channel analytics, as well as how to create effective segmented web data, so you can make business decisions based on numbers. By the time you complete this course, you’ll be fully prepared to begin a career as an analytics focused digital marketer.