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Home > Training Programs > Marketing and Sales > OMCA® Web Analytics Associate (Voucher Included)
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OMCA® Web Analytics Associate (Voucher Included)

analytics-courses
$1,595.00 (USD)

DETAILS

OUTLINE

I.    Introduction to Online Marketing

II.    OMCA® Digital Marketing Foundations
    A. SEO Foundations
    B. Social Media Foundations
    C. Content Marketing Foundations
    D. Conversion Optimization Foundations
    E. Web Analytics Foundations
    F. PPC Foundations
    G. Mobile Marketing Foundations
    H. Email Marketing Foundations

III.    OMCP® Web Analytics Practitioner
    A. Introduction to Web Analytics
    B. Data Collection
    C. Key Performance Indicators (KPI) & Analytics Techniques
    D. Segmentation
    E. Actionable Web Analytics Reporting
    F. Web Data Analysis Guide
    G. Qualitative Research
    H. Experimentation & Testing
    I. Competitive Intelligence Analysis
    J. Multi-Channel Analytics
    K. Dashboards
    L. Industry Models, Complex Measurement, and Approaches
    M. Social Media Analytics
    N. Google-Specific Techniques & Reports

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

GateWay Community College
Community Education
108 North 40th Street
Phoenix, AZ 85034 US
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