I. Photoshop Basics
II. Color Theory
III. Illustrator Basics
IV. Fundamentals of Typography
V. Intro to Marketing
VI. Fundamentals of Logo Design
VII. Marketing Design
VIII. Branding and Identity
This program consists of eight required modules. Module descriptions are as follows:
Get a thorough grounding in Adobe Photoshop, the premiere digital imaging program for graphic and digital designers. Hands-on projects show how to select, enhance, distort, color, scale, and manipulate images and artworks—or create them from scratch. Every designer must tame this creative powerhouse of a program.
Focus on developing appropriate color systems for graphic design projects. Projects explore the principles, terminology, and applications of color theory, with an emphasis on manipulating color. A working knowledge of the expression and perception of color, and color interaction, lends credibility and sophistication to a designer's work
Build a working knowledge of Adobe Illustrator, the graphic designer's vector program of choice. You’ll explore selection tools, drawing tools, layers, the pen tool, transformations and distortions, type tools, and modifying paths and shapes. Tapping into the power of vector software allows you to produce detailed and scalable art for almost any application.
Fundamentals of Typography
Explore the critical role of typography in graphic design. Course projects build an understanding of the anatomy of the letterform, the distinguishing features of different typefaces, and creative applications of type. An assured grasp of typography is essential in any visual communication project.
Intro to Marketing
Lay a foundation for a career in business marketing design by studying marketing concepts and how they impact the design process. Students learn design principles and explore design case studies from the world of marketing communications design. Focus of the class is building a basic understanding how marketing ideas translate into an effective design.
Fundamentals of Logo Design
Explore the philosophy and process behind designing a logo. Students learn the importance of corporate identity and the different stages in a typical logo design project. The course establishes a solid conceptual and practical grounding for anyone interested in pursuing a career in visual identity, from a design or a marketing perspective.
Learn the rules of advertising design from both a creative and a business perspective. Case studies from print, Web, and TV media showcase advertising concepts at work: persuasion, color psychology and composition, copywriting and typography, and brand communication. You’ll create ads for newspapers, magazines, subways, and transit and outdoor applications, as well as a multi-part ad campaign.
Branding and Identity
Develop essential skills for designing logos, marketing materials, and advertising programs to establish and promote corporate identities. Case studies focus on giant corporations such as CBS, BMW, and Sony and how they established their corporate images and business strategically. Projects require you to design or redesign corporate identities for both existing companies and newly established businesses.