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OMCP® Search Marketing Professional (Voucher Included)

$1,995.00 (USD)



I. Introduction to Online Marketing

II. Digital Marketing Foundations
A. SEO Foundations
B. Social Media Foundations
C. Content Marketing Foundations
D. Conversion Optimization Foundations
E. Web Analytics Foundations
F. PPC Foundations
G. Mobile Marketing Foundations
H. Email Marketing Foundations

III. OMCP® SEO Practitioner
A. Introduction to SEO
B. On-Page Best Practices
C. Keyword Research and Competitive Analysis
D. Design and Architecture
E. Site Optimization and Best Practices
F. Link-Building
G. SEO for Local Search
H. SEO Site Audits
I. SEO Algorithm Updates
J. SEO Tracking
K. SEO Career Path
L. SEO Tools

IV. OMCP® Content Marketing Practitioner
A. What is Content Marketing?
B. Identifying Prospects
C. Writing Messages and Creating Content
D. Getting Your Message Into the Media
E. Becoming an Industry Expert
F. Content Strategy and Challenges
G. Measuring Results
H. Blog Marketing
I. Social Media Marketing Channels
J. Image Marketing
K. Video Marketing
L. Article and Press Release Marketing
M. Email Marketing
N. Event Marketing
O. B2B Marketing

V. OMCP® Conversion Optimization Practitioner
A. Introduction to Conversion Optimization
B. Conversion Planning
C. Conversion Design Structure
D. Creating Conversion Structure
E. Building Momentum
F. Engaging in Dialog with Your Users
G. Analysis and Measurement
H. Taking Action with Conversion Strategies
I. Product Page Optimization
J. PPC Conversion Strategies
K. Conversion Math Analytics





Holyoke Community College

303 Homestead Avenue
Business and Community Services
Holyoke, MA 01040 US

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