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Institute for Life Long Learning and Workforce Innovation
Home > Training Programs > Marketing and Sales > OMCA® PPC Associate (Voucher Included)
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OMCA® PPC Associate (Voucher Included)

ppc-advertising
$1,595.00 (USD)

OVERVIEW

DETAILS

What you will learn

  • Master OMCA® digital marketing foundations
  • Receive an introduction to keywords and match types
  • Write effective ad copy and ad extensions
  • Manage campaign settings
  • Understand conversion tracking, bidding, and reporting
  • Utilize the display network
  • Master account organization and understand quality score
  • Create account strategies and monitor accounts
  • Test landing page strategies

How you will benefit

  • Prepare yourself for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization
  • Jump-start your career as a search marketing strategist, PPC specialist/Strategist, e-marketing specialist, or search engine marketing (SEM) analyst
  • Become an asset for companies that advertise online
  • Gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns

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