Prepares you for:
Search Engine Optimization (SEO) is a controversial topic among marketers due to its brief but detailed evolution over the past few years. This course teaches students White Hat methods of website optimization to reach customers through a more organic search approach. Students will learn how to make websites crawlable as well as learn how to optimize for desired keywords and how to build authority for a website.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
With the Search Engine Optimization Associate Concentration, you’ll start out learning the foundations of digital marketing. After mastering those skills, you’ll advance to Search Engine Optimization (SEO) training, where you’ll learn the skills needed to be successful within the digital marketing industry.
- OMCA® Digital Marketing Foundations
- On-page best practices
- Keyword research and competitive analysis
- Design and architecture
- Site optimization and best practices
- Link building
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Digital Marketing Strategist
- SEO Strategist/Specialist
- SEO Analyst
- Acquisition Marketing Specialist