In this program, you’ll begin by learning the scope of digital marketing, then dive into conversion training and discover how to keep visitors engaged on a website and compel them to convert. You’ll gain a comprehensive understanding with real-world examples of what works, what doesn't, and how to test your ideas.
Because data and visitors can come from multiple sources, there is a lot to consider in regard to analytics. With this program, you’ll also understand how to use web analytics to interpret and measure visitor behavior and conversion.
Companies spend a lot of money on marketing, and it’s not effective until the site visitors become customers. If you can convert quality traffic into happy customers and use analytics to explain what’s working and how to repeat it, you’ll be a huge asset to any data-driven company.
We now offer the OMCP® Digital Analytics and Conversion program with an exam voucher included!
Learn More
You will learn how to do the following tasks as they relate to digital
analytics and conversion:
- Understand the landscape of digital marketing
- Develop a conversion optimization framework
- Establish business oriented key performance indicators
- Generate effective segmented web data
In this course you will develop a conversion optimization framework, as
well as create segmented web data in order to make business decisions
based on numbers. This program will further your marketing career as an
analytics and conversion focused digital marketer.
Throughout the program, you will have access to multiple live workshops
and forums that will allow you to interact with faculty and other
students online.
This program will prepare you for the OMCP® certification exam;
however, the exam is not included in your tuition. You will need to
register and pay for the exam after you complete the program.
When you register, you receive nine (9) months to complete
this program.
This program can be taken on a Mac, PC, or up to date mobile device
(iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows
XP and later operating systems, and works best on Chrome, Firefox, or
Safari browsers. There are no specific computer requirements
other than an internet connection, an e-mail account, and Flash 10.4
upwards for desktop viewing.
All content is delivered online. No additional materials are required
for this program.
There are no prerequisites for this program, but before enrolling you
should have a good grasp of the English language, and be comfortable
using e-mail and the Internet.
Avinash Kaushik
is often called the Digital Marketing Evangelist for Google and the
co-founder of Market Motive.
Through his blog, Occam’s Razor, and his best-selling books, Web Analytics 2.0
and Web Analytics: An
Hour A Day, Avinash is recognized as an authoritative
voice on how marketers, executive teams, and industry leaders can
leverage data to fundamentally reinvent their digital existence.
Avinash puts a common sense framework around the world of web analytics
and combines that with the philosophy that investing in talented
analysts is the key to long-term success.
Avinash has received rave reviews for bringing his energetic, inspiring
and practical insights to companies like Unilever, Dell, Time Warner,
Vanguard, Porsche, and IBM. He has spoken at a variety of global
conferences, including Search Engine Strategies, Ad-Tech, Monaco Media
Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web
2.0.
Acting on his passion for teaching, Avinash has lectured at major
universities such as Stanford University, University of Virginia,
University of California – Los Angeles, and University of Utah. Avinash
received the 2009 Statistical Advocate of the Year Award from the
American Statistical Association, and the 2011 Most Influential
Industry Contributor award from the Web Analytics Association.
Bryan Eisenberg
is the co-author of the Wall Street Journal, Business Week, USA Today
and New York Times
bestselling books Call
to Action, Waiting For Your Cat to Bark?, and Always Be Testing.
Bryan has been the keynote speaker for Search Engine Strategies,
Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy,
Webcom, SEM Konferansen Norway, and the Canadian Marketing Association.
He is also the co-founder and Chairman of the Web Analytics Association.
Bryan serves as an advisory board member of Search Engine Strategies,
the eMetrics Marketing Optimization Summit, and several venture capital
backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com,
BoostCTR, Runa, etc.), and is on the board of trustees for the Direct
Marketing Education Foundation.
Jennifer Evans
Cario is
President of SugarSpun Marketing, and as a social media strategist, has
made a career out of finding unique and creative ways to connect with
consumers without spending a fortune in marketing dollars. Jennifer is
known for using real language and a common sense approach that delivers
solid results, while still allowing her clients to fully understand and
participate in the process.
Jennifer is a highly requested speaker and trainer and a regular
fixture at major online marketing conferences. She also serves as
Adjunct Professor for Rutgers University‘s online Social Media Mini MBA
program. She is the author of three books, including Pinterest Marketing: An Hour a
Day.
Brad Geddes
is the author of Advanced
Google Adwords and the founder of Certified Knowledge, an
online source where the Paid Search community comes together for PPC
training, tools, and advice.
Brad makes it his mission to share his expertise in Paid Search with
online marketers, so they can build successful online campaigns that
generate business. He frequently writes columns for Search Engine Land,
co-moderates the AdWords forum on Webmaster World, has spoken at more
than 35 conferences, and has led more than 60 AdWords seminars.
Through his experiences, training, writing, and speaking, Brad has
mastered Paid Search. Take advantage of Brad’s expertise, as you become
an expert on the systems and strategies of paid search yourself.
Danny Dover
is a passionate SEO, influential writer and obsessed life list
completer. He is the author of the best-selling book Search Engine Optimization
Secrets and was the co-founder of Making it Click, a
marketing training business.
Danny’s expertise has been cited in Time Magazine, PC World,
Smashing Magazine, and Seattle Post-Intelligencer.
He has spoken at numerous conferences (spanning three continents) and
his work has been accessed online in more than 175 different countries.
Before starting his own company, Danny was the Senior SEO Manager at
AT&T and the Lead SEO at SEOmoz.org (now Moz.com).
Jeff Hasen,
named one of the top Chief Marketing Officers on Twitter (@jeffhasen),
is the founder and president of mobile consultancy, Gotta Mobilize, and
author of two books, The
Art of Mobile Persuasion and Mobilized Marketing.
Jeff co-created the certification program for the Mobile Marketing
Association. He is one of only two individuals certified by the MMA to
train professionals and students on mobile marketing definitions,
techniques, and benefits. He recently was the sole mobile marketing
certification trainer at the Direct Marketing Association’s national
conference.
Greg Jarboe,
regarded as a pioneer and leading authority on online publicity, Greg
has extensive experience in public relations, corporate communications,
and marketing. Greg is the author of YouTube and Video Marketing: An
Hour a Day, and writes for Search Engine Watch and
ReelSEO.
Prior to co-founding SEO-PR in 2003, Greg was the Vice President of
Marketing at WebCT, Director of Corporate Communications at Ziff-Davis,
and Director of Corporate Communications at Lotus Development
Corporation.
Jamie O’Donnell,
prior to co-founding SEO-PR, was the president of IDM Partners, an
online direct marketing agency that had IBM Global Services, Sprint,
and The Great Plains Software Division of Microsoft as clients. Before
that, he headed a Bay-area PR and Marcom firm, JONA Group, which
launched more than 40 Internet startups between 1995 and 1999.
1. Can I
register for programs if I am an international
student?
Yes, because ed2go
programs are online you never have to actually travel to the
school. Most schools offer telephone or online registration.
2. How long
does it take to complete a program?
All of our programs
are self-paced and open enrollment, so you can start them when you want
and finish them at your own pace. When you register, you receive nine (9) months to complete this program.
3.
Do I have to buy additional materials?
No additional
materials are required. There is occasionally suggested reading, but
these books are not required for the completion of the course.
4.
Can I get financial assistance?
ed2go courses are
non-credit courses, so they do not qualify for federal aid. In some
states, vocational rehab or workforce development boards will pay for
qualified students to take our courses. Additionally, some students may
qualify for financial assistance when they enroll, if they meet certain
requirements.
5.
What happens when I complete the program?
Upon successful
completion of the program, you will be awarded a certificate of
completion.
6. Am I
guaranteed a job?
ed2go programs will
provide you with the skills you need to obtain an entry-level position
in most cases. We don’t provide direct job placement services, but our
facilitators and career counselors will help you build your resume and
are available to give advice on finding your first job. Facilitators
will also be available to use as a professional reference upon
completion of the program. Potential students should always do research
on the job market in their area before registering.
7.
Who will be my instructor?
The instructors of
the course are successful working professionals within the industry.
They are available via a live forum where you can ask questions about
the curriculum and receive responses to your questions within two
business days.
8.
What software or hardware do I need in order to take online
programs and what are the system requirements?
In order to take
our online programs, you must have access to a computer or mobile
device and the Internet. You can access the program contents from any
Web-enabled computer. You don’t have to use the same computer to log-in
to the program every time. We recommend that you have a
word-processing program (Microsoft Word is best) and the latest version
of Chrome of Firefox.
9. Can I use a
Mac?
Yes, you can use a
Mac for this program.
10.
How can I get more information about this program?
If you have
questions that are not answered on our website, please feel free to
contact us via LIVE chat (click the button above). If you are
visiting us during non-business hours, please feel free to send us a
question using the “Contact Us” form to the right. You may
also call us at 1-877-221-5151. We will answer your questions
promptly.
11.
When can I start the program?
Our programs are
all open enrollment. You can register and start the program as soon as
you are ready.
Please note: Once
the program curriculum is accessed online or through submission of a
material shipment confirmation, refunds cannot be issued.
12. How do I
start my training?
After you begin the
training, Ed2Go will provide you with a custom code. You will use that
code on the registration page.
13.
Do I earn certificates certifications?
As you progress
through your program, you will earn multiple certificates. You will
earn a Digital Marketing Foundations Certification after completing any
six of the available eight units (you have access to all), and you will
receive an additional discipline specific Practitioner Certificate for
each Practitioner unit you complete. This program will prepare you for
the OMCP® certification exam. In order to take the exam, you must
register and pay for the exam after program completion.
14.
How can I publicize my accomplishments?
You will be able to
download a PDF version of every certificate you earn. Additionally,
your profile has an ‘Add to My LinkedIn’ feature to add your
certifications to your LinkedIn profile.
15. Does this
help prepare me for OMCP®?
Yes. Going through
the foundations unit and at least two additional units of this program
will help you prepare for the exam offered by OMCP®. You will need to
register and pay for the OMCP® exam separately after you complete the
program.
16. What if I don't have enough time to complete my program within the time frame provided?
The time allotted to complete your program has been calculated based on the number of hours for each program, so don't worry too much about not completing in time. If, after a concerted effort, you are still unable to complete, your Student Advisor will help you work out a suitable completion date. Please note that a fee will be charged for an extension.