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Home > Training Programs > Marketing and Sales > Certified Brand Strategist

Certified Brand Strategist

This course is designed for marketing professionals, business owners, brand managers, designers, and creatives interested in developing expertise in brand strategy and management. It offers a comprehensive curriculum to help you master the latest branding techniques and strategies.

Certified-Brand-Strategist
$2,295.00 (USD)

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Overview

Objective

Outline

  1. Branding A Business
    1. Importance Of Branding
    2. Brand Name
    3. Brand Logo
    4. Brand Product
    5. Brand Culture
    6. Brand Voice
    7. Brand Identity
  2. Brand Messaging Guide
    1. What is a Brand Story?
    2. The Role of Brand Storytelling
    3. How to Tell a Brand Story
    4. Common Elements of Brand Storytelling
  3. Brand Strategy & Identity
    1. Developing a brand identity
    2. Visual and verbal identity elements
    3. Defining your Mission
    4. What is your Story?
    5. Identifying Your People
    6. Articulating your Value
  4. Choosing A Brand Name
    1. Legal Requirements
    2. Trademarks & Intellectual Property
  5. Bringing A Brand & Startup to Life - Launching a New Brand
    1. Importance of brand management
    2. Building brand equity
    3. Managing brand reputation
    4. Measuring brand performance
  6. Branding Guidelines & Best Practices
    1. Defining your Brand Identity
    2. How to Develop a Brand Style Guide
    3. Visual Identity
    4. Designing for Your Target Audience
    5. Brand Messaging and Your Brand Voice
  7. Creating a Branding Style Guide for Distribution and Press Kits
    1. Visual Brand Design
    2. Visual Brand Design Essentials
    3. Developing your Brand Personality
    4. A Guide to Brand Positioning and Messaging
    5. Considerations and Strategy for Rebranding
  8. Offering Your Branding Services as a Freelancer
    1. Building a portfolio
    2. Defining your service
    3. Pricing for your branding
    4. Promoting your branding services
    5. Customer Service
  9. Final Exam

Requirements

Prerequisites

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Instructor

FAQs

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Northwest Technology Center

1801 S. 11th Alva
Alva, OK 73717 US
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