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OMCP® Paid Search Professional

pay-per-click-advertising-certification
$1,795.00 (USD)

DETAILS

OUTLINE

I.    Introduction to Online Marketing

II.    Digital Marketing Foundations
    A. SEO Foundations
    B. Social Media Foundations
    C. Content Marketing Foundations
    D. Conversion Optimization Foundations
    E. Web Analytics Foundations
    F. PPC Foundations
    G. Mobile Marketing Foundations
    H. Email Marketing Foundations

III.    OMCP® PPC Practitioner
    A. Introduction to PPC
    B. Introduction to Keywords and Match Types
    C. Writing Effective Ad Copy and Ad Extensions
    D. Campaign Settings
    E. Conversion Tracking, Bidding, and Reporting
    F. Utilizing the Display Network
    G. Account Organization
    H. Understanding Quality Score
    I. Creating Your Account Strategy and Launching and Monitoring Accounts
    J. Testing and Advanced Landing Page Strategy
    K. Tools and Other Networks

IV.    OMCP® Conversion Optimization Practitioner
    A. Introduction to Conversion Optimizations
    B. Conversion Planning
    C. Conversion Design Structure
    D. Creating Conversion Structure
    E. Building Momentum
    F. Engaging in Dialog with Your Users
    G. Analysis and Measurement
    H. Taking Action with Conversion Strategies
    I. Product Page Optimization
    J. PPC Conversion Strategies
    K. Conversion Math Analytics

V.    Display Advertising Primer
    A. Understanding the Digital Customer
    B. Defining Display Advertising
    C. Targeting Methods
    D. Behind the Scenes of Display
    E. Display Ad Optimization
    F. Display Advertising Players
    G. How Display is Sold
    H. Measuring Display Success

VI.    YouTube Video Marketing and Advertising Short Course

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

Polaris Career Center

7285 Old Oak Blvd
Middleburg Hts, OH 44130 US
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