In this program, you’ll begin by learning the scope of digital marketing, then dive into conversion training and discover how to keep visitors engaged on a website and compel them to convert. You’ll gain a comprehensive understanding with real-world examples of what works, what doesn't, and how to test your ideas.
Because data and visitors can come from multiple sources, there is a lot to consider in regard to analytics. With this program, you’ll also understand how to use web analytics to interpret and measure visitor behavior and conversion.
Companies spend a lot of money on marketing, and it’s not effective until the site visitors become customers. If you can convert quality traffic into happy customers and use analytics to explain what’s working and how to repeat it, you’ll be a huge asset to any data-driven company.
We now offer the OMCP® Digital Analytics and Conversion program with an exam voucher included!