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A digital marketing professional is a 360-degree digital marketer with a solid foundation and working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.
Requirements for online marketing certification are based on a combination of applied industry experience, education, and certification exam results designed by industry thought leaders, experts, renowned authors, and educators in the field. The skills and knowledge you obtain from this course will prepare you to proceed with the Online Marketing Certified Professional (OMCP) certification.
This course offers enrollment with a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility.
What you will learn
How you will benefit
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
No prerequisite is required to take this course. Anyone with an interest in digital marketing can enroll in this course. It is recommended to the folks having around 2 or more years of experience.
There is no prerequisite to take OMCP exams, but if you are pursuing OMCP certification, ensure you have minimum experience, and education. OMCP certification requires:
This can include any marketing job, traditional marketing, e.g., print, copywriting, advertising, selling marketing services, or providing some subset of marketing services to a marketing team or to paying clients.
OR a post-secondary degree plus 2,000 hours experience OR completion of an approved digital marketing course plus 1,000 hours experience.
Rob Sanders is a digital marketing veteran and instructor with over 20 years of experience. He has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As a seasoned course instructor, he has helped students learn best practices for e-marketing and web analytics to PPC advertising and SEO fundamentals.
As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He also serves as a chief marketing officer (CMO) for Brains, a community-driven investing app. He previously served as an online marketing producer, marketing director, web project manager, senior digital marketing manager, and adjunct professor.
Rob received a bachelor's degree in communications from the University of Central Florida and a Master of Business Administration in International Business from the University of San Francisco. He also holds certifications in Google Ads Search, Analytics, and more.
Does this course prepare for a certification?
Yes, you will be prepared to sit for the OMCP Online Marketing Certified Professional exam.
When can I start this course?
This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.
Can I register for courses if I am an international student?
Yes, ed2go courses are completely online. However, keep in mind that not all certifying bodies or industry-specific certifications are recognized internationally. Please review your country's regulations prior to enrolling in courses that prepare for certification.
How long does it take to complete this course?
After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.
What if I don't have enough time to complete the course within the time frame provided?
The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.
What kind of support will I receive?
The course instructor will be available by email to answer any questions and provide feedback on your performance. Occasionally, your course may be supported by a team of industry experts. You will also receive support from the student advising team.
What happens when I complete the course?
Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.
Am I guaranteed a job?
ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.
Can I get financial assistance?
ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.
How can I get more information about this course?
If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us."
Copyright © Education To Go. All rights reserved. The material on this site cannot be reproduced or redistributed unless you have obtained prior written permission from Education To Go. Education To Go and ed2go are registered trademarks of Education To Go, a part of Cengage Learning.
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