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University of New Mexico, Continuing Education Division
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Fitness Business Management

fitness-business
$2,595.00 (USD)

OVERVIEW

OBJECTIVE

DETAILS

OUTLINE

  1. Business Development and Entrepreneurship in Fitness
    1. Business Fundamentals
    2. Being a Fitness Manager
    3. Understand Key Manager Skill-Sets
    4. Sales and Marketing
  2. Financial Principles and Business Concepts
    1. Major Types of Financial Statements
    2. Budgetary and Forecast Spreadsheets
    3. Apply Financial and Accounting Principles to Start a Fitness Business
    4. The Basics of the Federal Tax System
  3. Marketing, Sales, and Customer Service Management
    1. Consumer Buying Behaviors in the Fitness Industry
    2. Customer-Centric Focus
    3. Transform Customer Satisfaction to Customer Loyalty
    4. Why Customers Buy or Don't Buy a Particular Club Service
  4. Fitness Management and Business Administration
    1. The Role of the Human Resources Department
    2. The Job Description of a Fitness Professional
    3. Staff Development
    4. How Staff Development, Business Development, and Customer Service Management Work Together
  5. Elective Program: Optional Field Internship in Fitness Business Management
    1. Intern for a total of six weeks, 60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers
    2. Network and interact with professionals in the health and fitness industry
    3. Develop a professional goal statement and review career opportunities
    4. Improve your ability to obtain employment or operate your own health and fitness facility

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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