Prepares you for:
Email marketing remains one of the most effective ways for businesses to reach potential customers. Equipped with knowledge of effective email marketing practices, you can help businesses drive results with powerful, targeted email campaigns.
This course will walk you through how to best utilize email to drive sales and offer compelling communication.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
After learning the digital marketing landscape, you’ll advance to learn email copywriting, testing, and deliverability - the pillars of effective email marketing. In addition to these, you’ll learn how to create and design an email for maximum conversion.
- OMCA® Digital Marketing Foundations
- Email as conversation
- Creating the email
- Landing pages
- The mailing list
- Spam and blacklists
- Working with email providers
- Metrics and measurement
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Email Marketing Strategist
- Email Marketing Specialist
- Marketing Associate - Email Marketing
- Email Marketing Coordinator
- Marketing Automation Specialist