Prepares you for:
Search Engine Optimization (SEO) is a controversial topic among marketers, because it has a brief but detailed evolution over the past few years. This course teaches you white hat methods of optimizing a website to reach customers through organic search. You’ll learn how to make websites crawable, how to optimize for your desired keywords, and how to build authority for a website.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
With the Search Engine Optimization Associate Concentration, you’ll start out learning the foundations of digital marketing. After mastering those skills, you’ll advance to Search Engine Optimization (SEO) training, where you’ll learn the skills needed to be successful within the digital marketing industry.
- OMCA® Digital Marketing Foundations
- On-page best practices
- Keyword research and competitive analysis
- Design and architecture
- Site optimization and best practices
- Link building
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Digital Marketing Strategist
- SEO Strategist/Specialist
- SEO Analyst
- Acquisition Marketing Specialist