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OMCP® Digital Analytics and Conversion Professional

analytics-conversion-tracking-training
$1,895.00 (USD)

OVERVIEW

OBJECTIVE

DETAILS

OUTLINE

I.    Introduction to Online Marketing

II.    Digital Marketing Foundations
    A. SEO Foundations
    B. Social Media Foundations
    C. Content Marketing Foundations
    D. Conversion Optimization Foundations
    E. Web Analytics Foundations
    F. PPC Foundations
    G. Mobile Marketing Foundations
    H. Email Marketing Foundations

III.    OMCP® Conversion Optimization Practitioner
    A. Introduction to Conversion Optimization
    B. Conversion Planning
    C. Conversion Design Structure
    D. Creating Conversion Structure
    E. Building Momentum
    F. Engaging in Dialog with Your Users
    G. Analysis and Measurement
    H. Taking Action with Conversion Strategies
    I. Product Page Optimization
    J. PPC Conversion Strategies
    K. Conversion Math Analytics

IV.    OMCP® Web Analytics Practitioner
    A. Introduction to Web Analytics
    B. Data Collection
    C. Key Performance Indicators (KPI) and Analytics Techniques
    D. Segmentation
    E. Actionable Web Analytics Reporting
    F. Web Data Analysis Guide
    G. Qualitative Research
    H. Experimentation and Testing
    I. Competitive Intelligence Analysis
    J. Multi-Channel Analytics
    K. Dashboards
    L. Industry Models, Complex Measurement, and Approaches
    M. Social Media Analytics
    N. Google-Specific Techniques and Reports

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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