• CATALOG
  • FINANCIAL ASSISTANCE
  • MILITARY
  • LOGIN
University of New Mexico, Continuing Education Division
Home > Training Programs > Marketing and Sales > OMCP® Digital Analytics and Conversion Professional
CALL
NOW

855.520.6806

Fill out the form below

Close Window

Thank you for your interest in this program. We should be contacting you shortly.

Close Window

OMCP® Digital Analytics and Conversion Professional

analytics-conversion-tracking-training
$1,795.00 (USD)

OVERVIEW

OBJECTIVE

DETAILS

OUTLINE

  1. Introduction to Online Marketing
  2. Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® Conversion Optimization Practitioner
    1. Introduction to Conversion Optimization
    2. Conversion Planning
    3. Conversion Design Structure
    4. Creating Conversion Structure
    5. Building Momentum
    6. Engaging in Dialog with Your Users
    7. Analysis and Measurement
    8. Taking Action with Conversion Strategies
    9. Product Page Optimization
    10. PPC Conversion Strategies
    11. Conversion Math Analytics
  4. OMCP® Web Analytics Practitioner
    1. Introduction to Web Analytics
    2. Data Collection 
    3. Key Performance Indicators (KPI) and Analytics Techniques
    4. Segmentation
    5. Actionable Web Analytics Reporting
    6. Web Data Analysis Guide
    7. Qualitative Research
    8. Experimentation and Testing
    9. Competitive Intelligence Analysis
    10. Multi-Channel Analytics
    11. Dashboards
    12. Industry Models, Complex Measurement, and Approaches
    13. Social Media Analytics
    14. Google-Specific Techniques and Reports

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
MAIN CONTENT

Copyright © Education To Go. All rights reserved. The material on this site cannot be reproduced or redistributed unless you have obtained prior written permission from Education To Go. Education To Go and ed2go are registered trademarks of Education To Go, a part of Cengage Learning.