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In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this course, you'll be able to further your career as an email and marketing automation focused digital marketer.
Throughout the course, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This course will prepare you for the OMCP® certification exam. This course offers enrollment with or without a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility.
What you will learn
How you will benefit
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment.
You should have basic computer skills and a good grasp of the English language.
Avinash Kaushik is Google's Digital Marketing Evangelist and the co-founder of Market Motive. Through his blog and bestselling books "Web Analytics 2.0 Prime" and "Web Analytics: An Hour A Day," Kaushik is recognized as an authoritative voice on leveraging data. He has brought his insights to Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators Summit, Web 2.0, and The Art of Marketing. Kaushik has lectured at Stanford University, University of Virginia, University of California Los Angeles, and University of Utah. He received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.
Bryan Eisenberg is the co-author of "Waiting For Your Cat to Bark?" "Call to Action," and "Always Be Testing," which have all been on the Wall Street Journal, Business Week, USA Today and New York Times bestseller lists. Eisenberg has been the keynote speaker for Search Engine Strategies, Direct Marketing Association, Webcom, and the Canadian Marketing Association, amongst others. He serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital-backed startup companies.
Jennifer Evans Cario is President of SugarSpun Marketing. She is a highly requested speaker and trainer and a regular fixture at the national online marketing conferences. She also serves as Adjunct Professor for the online Social Media Mini MBA program at Rutgers University. She is the author of three books, including "Pinterest Marketing: An Hour a Day."
Brad Geddes is the author of "Advanced Google Adwords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice. Geddes makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has spoken at more than 35 conferences and has led more than 60 AdWords seminars.
Danny Dover is an influential writer passionate about SEO. He is the author of the best-selling book" Search Engine Optimization Secrets" and was the co-founder of Making it Click, a marketing training business. His expertise has been cited in Time Magazine, PC World, Smashing Magazine and Seattle Post-Intelligencer and has been translated into Japanese, Russian, French, Spanish, Italian, Chinese, German and Hungarian. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries. Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).
Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize. He was named one of the top Chief Marketing Officers on Twitter and is the author of two books, "The Art of Mobile Persuasion" and "Mobilized Marketing." He co-created the certification program for the Mobile Marketing Association and is one of two individuals certified to train professionals on mobile marketing definitions, techniques, and benefits.
Greg Jarboe is an authority on online marketing, with extensive experience in public relations, corporate communications, and digital marketing. He is the author of "YouTube and Video Marketing: An Hour a Day," and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.
Jamie O'Donnell is the co-founder of SEO-PR, a content marketing agency. O'Donnell was the president of IDM Partners, an online direct marketing agency that served IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft. Between 1995 and 1999, he headed the public relations and marketing communications firm JONA Group, which launched more than 40 startups.
1. Can I
register for programs if I am an international
Yes, because ed2go
programs are online you never have to actually travel to the
school. Most schools offer telephone or online registration.
2. How long
does it take to complete a program?
All of our programs
are self-paced and open enrollment, so you can start them when you want
and finish them at your own pace. When you register, you receive nine (9) months to complete this program.
Do I have to buy additional materials?
materials are required. There is occasionally suggested reading, but
these books are not required for the completion of the course.
4. Can I get
ed2go courses are
non-credit courses, so they do not qualify for federal aid. In some
states, vocational rehab or workforce development boards will pay for
qualified students to take our courses. Additionally, some students may
qualify for financial assistance when they enroll, if they meet certain
5. What happens
when I complete the program?
completion of the program, you will be awarded a certificate of
6. Am I
guaranteed a job?
ed2go programs will
provide you with the skills you need to obtain an entry-level position
in most cases. We don't provide direct job placement services, but our
facilitators and career counselors will help you build your resume and
are available to give advice on finding your first job. Facilitators
will also be available to use as a professional reference upon
completion of the program. Potential students should always do research
on the job market in their area before registering.
7. Who will be
The instructors of
the course are successful working professionals within the industry.
They are available via a live forum where you can ask questions about
the curriculum and receive responses to your questions within two
What software or hardware do I need in order to take online
programs and what are the system requirements?
In order to take
our online programs, you must have access to a computer or mobile
device and the Internet. You can access the program contents from any
Web-enabled computer. You don't have to use the same computer to log-in
to the program every time. We recommend that you have a
word-processing program (Microsoft Word is best) and the latest version
of Chrome of Firefox.
9. Can I use a
Yes, you can use a
Mac for this program.
How can I get more information about this program?
If you have
questions that are not answered on our website, please feel free to
contact us via LIVE chat (click the button above). If you are
visiting us during non-business hours, please feel free to send us a
question using the "Contact Us" form to the right. You may
also call us at 1-877-221-5151. We will answer your questions
When can I start the program?
Our programs are
all open enrollment. You can register and start the program as soon as
you are ready.
Please note: Once
the program curriculum is accessed online or through submission of a
material shipment confirmation, refunds cannot be issued.
12. How do I
start my training?
After you begin the
training, Ed2Go will provide you with a custom code. You will use that
code on the registration page.
Do I earn certificates certifications?
As you progress
through your program, you will earn multiple certificates. You will
earn a Digital Marketing Foundations Certification after completing any
six of the available eight units (you have access to all), and you will
receive an additional discipline specific Practitioner Certificate for
each Practitioner unit you complete. This program will prepare you for
the OMCP® certification exam. In order to take the exam, you must
register and pay for the exam after program completion.
How can I publicize my accomplishments?
You will be able to
download a PDF version of every certificate you earn. Additionally,
your profile has an 'Add to My LinkedIn' feature to add your
certifications to your LinkedIn profile.
15. Does this
help prepare me for OMCP®?
Yes. Going through
the foundations unit and at least two additional units of this program
will help you prepare for the exam offered by OMCP®. You will need to
register and pay for the OMCP® exam separately after you complete the
The time allotted to complete your program has been
calculated based on the number of hours for each program, so don't worry
too much about not completing in time. If, after a concerted effort,
you are still unable to complete, your Student Advisor will help you
work out a suitable completion date. Please note that a fee will be
charged for an extension.
Copyright © Education To Go. All rights reserved. The material on this site cannot be reproduced or redistributed unless you have obtained prior written permission from Education To Go. Education To Go and ed2go are registered trademarks of Education To Go, a part of Cengage Learning.
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