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OMCP® Email Marketing and Automation Professional

email-marketing-and-marketing-automation
$1,795.00 (USD)

OVERVIEW

OBJECTIVE

DETAILS

OUTLINE

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

Avinash Kaushik is often called the Digital Marketing Evangelist for Google and the co-founder of Market Motive.

Through his blog, Occam’s Razor, and his best-selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash is recognized as an authoritative voice on how marketers, executive teams, and industry leaders can leverage data to fundamentally reinvent their digital existence. Avinash puts a common sense framework around the world of web analytics and combines that with the philosophy that investing in talented analysts is the key to long-term success.

Avinash has received rave reviews for bringing his energetic, inspiring and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has spoken at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web 2.0.

Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles, and University of Utah. Avinash received the 2009 Statistical Advocate of the Year Award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing.

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit, and several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostCTR, Runa, etc.), and is on the board of trustees for the Direct Marketing Education Foundation.

Jennifer Evans Cario is President of SugarSpun Marketing, and as a social media strategist, has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results, while still allowing her clients to fully understand and participate in the process.

Jennifer is a highly requested speaker and trainer and a regular fixture at major online marketing conferences. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including Pinterest Marketing: An Hour a Day.

Brad Geddes is the author of Advanced Google Adwords and the founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers, so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

Through his experiences, training, writing, and speaking, Brad has mastered Paid Search. Take advantage of Brad’s expertise, as you become an expert on the systems and strategies of paid search yourself.

Danny Dover is a passionate SEO, influential writer and obsessed life list completer. He is the author of the best-selling book Search Engine Optimization Secrets and was the co-founder of Making it Click, a marketing training business.

Danny’s expertise has been cited in Time Magazine, PC World, Smashing Magazine, and Seattle Post-Intelligencer. He has spoken at numerous conferences (spanning three continents) and his work has been accessed online in more than 175 different countries.

Before starting his own company, Danny was the Senior SEO Manager at AT&T and the Lead SEO at SEOmoz.org (now Moz.com).

Jeff Hasen, named one of the top Chief Marketing Officers on Twitter (@jeffhasen), is the founder and president of mobile consultancy, Gotta Mobilize, and author of two books, The Art of Mobile Persuasion and Mobilized Marketing.

Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques, and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.

Greg Jarboe, regarded as a pioneer and leading authority on online publicity, Greg has extensive experience in public relations, corporate communications, and marketing. Greg is the author of YouTube and Video Marketing: An Hour a Day, and writes for Search Engine Watch and ReelSEO. Prior to co-founding SEO-PR in 2003, Greg was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, and Director of Corporate Communications at Lotus Development Corporation.

Jamie O’Donnell, prior to co-founding SEO-PR, was the president of IDM Partners, an online direct marketing agency that had IBM Global Services, Sprint, and The Great Plains Software Division of Microsoft as clients. Before that, he headed a Bay-area PR and Marcom firm, JONA Group, which launched more than 40 Internet startups between 1995 and 1999.

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University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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