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University of New Mexico, Continuing Education Division
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OMCP® Email Marketing and Automation Professional (Voucher Included)

email-marketing-and-marketing-automation-certification
$1,995.00 (USD)

OVERVIEW

Prepares you for:

If you can master the art of emails, especially with a mobile focus, you’ll be able to connect with potential customers who would otherwise get missed, and you’ll become a tremendous asset to any company.

In this program, you’ll learn how to write emails worth opening, reading, and acting on that won’t be categorized as spam.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Professional (OMCP®) exam.

 

What Will I Learn?

You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining email marketing campaigns.

You will then dive into the Marketing Automation portion of your program, where you’ll learn best practices for sending emails to your audience.

Competency Checklist
  • Understand the landscape of digital marketing
  • Build a comprehensive email marketing newsletter list
  • Leverage geo-fencing opportunities for SMS and MMS mobile campaigns
  • Establish and leverage an effective drip campaign program
  • Write content that attracts attention

This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Possible Careers Include…

  • Email Marketing Manager
  • Marketing Automation Manager
  • CRM Marketing Manager

DETAILS

OUTLINE

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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