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OMCP® Email Marketing and Automation Professional (Voucher Included)

email-marketing-and-marketing-automation-certification
$1,995.00 (USD)

OVERVIEW

DETAILS

OUTLINE

  1. Introduction to Online Marketing
  2. Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. Email Marketing Practitioner
    1. Introduction to Email Marketing
    2. Email as Conversation
    3. Creating the Email
    4. Landing Pages
    5. The Mailing List
    6. Spam and Blacklists
    7. Working the Email Providers
    8. Metrics and Measurement
  4. OMCP® Content Marketing Practitioner
    1. What is Content Marketing?
    2. Identifying Prospects
    3. Writing Messages and Creating Content
    4. Getting Your Message Into the Media
    5. Becoming an Industry Expert
    6. Content Strategy and Challenges
    7. Measuring Results
    8. Blog Marketing
    9. Social Media Marketing Channels
    10. Image Marketing
    11. Video Marketing
    12. Article and Press Release Marketing
    13. Email Marketing
    14. Event Marketing
    15. B2B Marketing
  5. OMCP® Mobile Marketing Practitioner
    1. Introduction to Mobile Marketing
    2. Understanding Mobile Devices
    3. Core Mobile Product and Service Offerings
    4. Supplemental Products and Service Offerings
    5. Mobile Advertising and Search
    6. Incentives and Loyalty Programs
    7. Combining Mobile with Other Channels
    8. Mobile Marketing and Social Media
    9. Location and Mobile
    10. Mobile Rules and Regulations
    11. Mobile Marketing Measurement and Analytics
    12. The Mobile Website
  6. Marketing Automation 

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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