With this program, you’ll learn the scope of digital marketing before diving deep into pay per click training to make sure the ads you're paying for are bringing a return. You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining campaigns.
Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and how to compel them to convert. You’ll enjoy a comprehensive overview with real examples of what works, what doesn't, and what steps you can take to test your ideas.
When you share the appropriate message with your audience and help your audience take the right actions, you’re on the track to becoming a huge asset for any company utilizing online advertising.
We now offer the OMCP® Paid Search Professional program with an exam voucher included!
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You will learn how to do the following tasks as they relate to paid
search:
- Understand the landscape of digital marketing
- Master the art of conducting campaign audits
- Develop a conversion optimization framework
- Understand the search display network for paid campaigns
In this course, you will master the art of conducting campaign audits, as well as develop a conversion optimization framework to turn successful campaigns into happy customers.
Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.
This program will prepare you for the OMCP® certification exam; however, the exam is not included in your tuition. You will need to register and pay for the exam after you complete the program.
When you register, you receive nine (9) months to complete this program.
This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers. There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing.
All content is delivered online. No additional materials are required
for this program.
There are no prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.
Avinash Kaushik
is often called the Digital Marketing Evangelist for Google and the
co-founder of Market Motive.
Through his blog, Occam’s Razor, and his best-selling books, Web Analytics 2.0
and Web Analytics: An
Hour A Day, Avinash is recognized as an authoritative
voice on how marketers, executive teams, and industry leaders can
leverage data to fundamentally reinvent their digital existence.
Avinash puts a common sense framework around the world of web analytics
and combines that with the philosophy that investing in talented
analysts is the key to long-term success.
Avinash has received rave reviews for bringing his energetic, inspiring
and practical insights to companies like Unilever, Dell, Time Warner,
Vanguard, Porsche, and IBM. He has spoken at a variety of global
conferences, including Search Engine Strategies, Ad-Tech, Monaco Media
Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing, and Web
2.0.
Acting on his passion for teaching, Avinash has lectured at major
universities such as Stanford University, University of Virginia,
University of California – Los Angeles, and University of Utah. Avinash
received the 2009 Statistical Advocate of the Year Award from the
American Statistical Association, and the 2011 Most Influential
Industry Contributor award from the Web Analytics Association.
Bryan Eisenberg
is the co-author of the Wall Street Journal, Business Week, USA Today
and New York Times
bestselling books Call
to Action, Waiting For Your Cat to Bark?, and Always Be Testing.
Bryan has been the keynote speaker for Search Engine Strategies,
Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy,
Webcom, SEM Konferansen Norway, and the Canadian Marketing Association.
He is also the co-founder and Chairman of the Web Analytics Association.
Bryan serves as an advisory board member of Search Engine Strategies,
the eMetrics Marketing Optimization Summit, and several venture capital
backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com,
BoostCTR, Runa, etc.), and is on the board of trustees for the Direct
Marketing Education Foundation.
Jennifer Evans
Cario is
President of SugarSpun Marketing, and as a social media strategist, has
made a career out of finding unique and creative ways to connect with
consumers without spending a fortune in marketing dollars. Jennifer is
known for using real language and a common sense approach that delivers
solid results, while still allowing her clients to fully understand and
participate in the process.
Jennifer is a highly requested speaker and trainer and a regular
fixture at major online marketing conferences. She also serves as
Adjunct Professor for Rutgers University‘s online Social Media Mini MBA
program. She is the author of three books, including Pinterest Marketing: An Hour a
Day.
Brad Geddes
is the author of Advanced
Google Adwords and the founder of Certified Knowledge, an
online source where the Paid Search community comes together for PPC
training, tools, and advice.
Brad makes it his mission to share his expertise in Paid Search with
online marketers, so they can build successful online campaigns that
generate business. He frequently writes columns for Search Engine Land,
co-moderates the AdWords forum on Webmaster World, has spoken at more
than 35 conferences, and has led more than 60 AdWords seminars.
Through his experiences, training, writing, and speaking, Brad has
mastered Paid Search. Take advantage of Brad’s expertise, as you become
an expert on the systems and strategies of paid search yourself.
Danny Dover
is a passionate SEO, influential writer and obsessed life list
completer. He is the author of the best-selling book Search Engine Optimization
Secrets and was the co-founder of Making it Click, a
marketing training business.
Danny’s expertise has been cited in Time Magazine, PC World,
Smashing Magazine, and Seattle Post-Intelligencer.
He has spoken at numerous conferences (spanning three continents) and
his work has been accessed online in more than 175 different countries.
Before starting his own company, Danny was the Senior SEO Manager at
AT&T and the Lead SEO at SEOmoz.org (now Moz.com).
Jeff Hasen,
named one of the top Chief Marketing Officers on Twitter (@jeffhasen),
is the founder and president of mobile consultancy, Gotta Mobilize, and
author of two books, The
Art of Mobile Persuasion and Mobilized Marketing.
Jeff co-created the certification program for the Mobile Marketing
Association. He is one of only two individuals certified by the MMA to
train professionals and students on mobile marketing definitions,
techniques, and benefits. He recently was the sole mobile marketing
certification trainer at the Direct Marketing Association’s national
conference.
Greg Jarboe,
regarded as a pioneer and leading authority on online publicity, Greg
has extensive experience in public relations, corporate communications,
and marketing. Greg is the author of YouTube and Video Marketing: An
Hour a Day, and writes for Search Engine Watch and
ReelSEO.
Prior to co-founding SEO-PR in 2003, Greg was the Vice President of
Marketing at WebCT, Director of Corporate Communications at Ziff-Davis,
and Director of Corporate Communications at Lotus Development
Corporation.
Jamie O’Donnell,
prior to co-founding SEO-PR, was the president of IDM Partners, an
online direct marketing agency that had IBM Global Services, Sprint,
and The Great Plains Software Division of Microsoft as clients. Before
that, he headed a Bay-area PR and Marcom firm, JONA Group, which
launched more than 40 Internet startups between 1995 and 1999.
Matt Bailey
is the founder and president of SiteLogic, and the author of Internet Marketing An Hour A Day.
With over a decade in the web marketing industry, Matt excels in
combining his marketing background with programming to help companies
create comprehensive strategies that improve internet presence and
conversion rates.
Matt also serves on the Advisory Board for Incisive Media’s Search
Engine Strategies Conferences. As one of the conference’s highest-rated
speakers, he presents at the Search Engine Strategies Conferences
around the world.