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OMCP® Paid Search Professional

pay-per-click-advertising-certification
$1,795.00 (USD)

OVERVIEW

OBJECTIVE

DETAILS

OUTLINE

  1. Introduction to Online Marketing
  2. Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® PPC Practitioner
    1. Introduction to PPC
    2. Introduction to Keywords and Match Types
    3. Writing Effective Ad Copy and Ad Extensions
    4. Campaign Settings
    5. Conversion Tracking, Bidding, and Reporting
    6. Utilizing the Display Network
    7. Account Organization
    8. Understanding Quality Score
    9. Creating Your Account Strategy and Launching and Monitoring Accounts
    10. Testing and Advanced Landing Page Strategy
    11. Tools and Other Networks
  4. OMCP® Conversion Optimization Practitioner
    1. Introduction to Conversion Optimizations
    2. Conversion Planning
    3. Conversion Design Structure
    4. Creating Conversion Structure
    5. Building Momentum
    6. Engaging in Dialog with Your Users
    7. Analysis and Measurement
    8. Taking Action with Conversion Strategies
    9. Product Page Optimization
    10. PPC Conversion Strategies
    11. Conversion Math Analytics
  5. Display Advertising Primer
    1. Understanding the Digital Customer
    2. Defining Display Advertising
    3. Targeting Methods
    4. Behind the Scenes of Display
    5. Display Ad Optimization
    6. Display Advertising Players
    7. How Display is Sold
    8. Measuring Display Success
  6. YouTube Video Marketing and Advertising Short Course

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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