Prepares you for:
When you share the appropriate message with your audience and help your audience make purchases, you’re on the track to becoming a huge asset for any company utilizing online advertising. With this program, you’ll learn the scope of digital marketing before diving deep into pay per click training, to make sure the ads you're paying for are bringing in a return.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Professional (OMCP®) exam.
What Will I Learn?
You’ll gain a comprehensive, cross-discipline approach to designing, building, and maintaining paid digital advertising campaigns.
Once you learn how to bring users visit your site, you will advance to conversion training to learn how to keep them engaged and how to compel them to convert.
You’ll enjoy a comprehensive overview of conversion optimization, with real examples of what works, what doesn't, and what steps you can take to test your ideas.
- Understand the landscape of digital marketing
- Master the art of conducting campaign audits
- Develop a conversion optimization framework
- Understand the search display network for paid campaigns
This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
- Search Marketing Manager
- Pay-Per-Click (PPC) Associate
- Digital Marketing Manager
- Search Engine Marketing (SEM) Manager