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OMCP® Search Marketing Professional

search-engine-marketing-training
$1,795.00 (USD)

OVERVIEW

OBJECTIVE

DETAILS

OUTLINE

  1. Introduction to Online Marketing
  2. Digital Marketing Foundations
    1. SEO Foundations
    2. Social Media Foundations
    3. Content Marketing Foundations
    4. Conversion Optimization Foundations
    5. Web Analytics Foundations
    6. PPC Foundations
    7. Mobile Marketing Foundations
    8. Email Marketing Foundations
  3. OMCP® SEO Practitioner
    1. Introduction to SEO
    2. On-Page Best Practices
    3. Keyword Research and Competitive Analysis
    4. Design and Architecture
    5. Site Optimization and Best Practices
    6. Link-Building
    7. SEO for Local Search
    8. SEO Site Audits
    9. SEO Algorithm Updates
    10. SEO Tracking
    11. SEO Career Path
    12. SEO Tools
  4. OMCP® Content Marketing Practitioner
    1. What is Content Marketing?
    2. Identifying Prospects
    3. Writing Messages and Creating Content
    4. Getting Your Message Into the Media
    5. Becoming an Industry Expert
    6. Content Strategy and Challenges
    7. Measuring Results
    8. Blog Marketing
    9. Social Media Marketing Channels
    10. Image Marketing
    11. Video Marketing
    12. Article and Press Release Marketing
    13. Email Marketing
    14. Event Marketing
    15. B2B Marketing
  5. OMCP® Conversion Optimization Practitioner
    1. Introduction to Conversion Optimization
    2. Conversion Planning
    3. Conversion Design Structure
    4. Creating Conversion Structure
    5. Building Momentum 
    6. Engaging in Dialog with Your Users
    7. Analysis and Measurement
    8. Taking Action with Conversion Strategies
    9. Product Page Optimization
    10. PPC Conversion Strategies
    11. Conversion Math Analytics

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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