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OMCA® Web Analytics Associate (Voucher Included)

analytics-courses
$1,595.00 (USD)

OVERVIEW

Prepares you for:

Being able to implement multi-channel analytics can bring powerfully positive impacts to any marketing effort and make you stand out in the digital landscape. In this program, you’ll learn how to leverage competitive intelligence to analyze, provide context for, and increase observed marketing successes.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

 

What Will I Learn?

In the Web Analytics Associate program, you will explore implementation of measurement models, tag management and the power of Key Performance Indicators (KPIs).

 

Competency Checklist
  • OMCA® Digital Marketing Foundations
  • Data collection
  • Key performance indicators (KPIs) and analytics techniques
  • Segmentation
  • Actionable web analytics reporting and analysis guide
  • Qualitative research
  • Experimentation and testing
  • Industry models, complex measurement, and approahces
  • Google-specific techniques and reports

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Possible Careers Include…

  • Digital Web Analyst
  • Digital Analytics Analyst
  • Web and Mobile Analyst
  • Analytics and Performance Specialist

DETAILS

OUTLINE

REQUIREMENTS

PREREQUISITES

INSTRUCTOR

FAQS

University of New Mexico, Continuing Education Division
Division of Continuing Education
1634 Univeristy Blvd. NE
Albuquerque, NM 87131 US
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