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Entrepreneurship: Start-Up and Business Owner Management (Voucher Included)

Build the practical skills to launch and manage a small business while preparing for the Entrepreneurship and Small Business (ESB) Certification Exam. Develop a business plan, explore how generative AI can support the entrepreneurial process, and strengthen your knowledge of opportunity assessment, funding, operations, marketing, legal considerations, and financial management.

Entrepreneurship-Start-Up-Bus-Owner-Mngmnt
$2,999.00 (USD)
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Overview

Objective

What you will learn

  • Assess entrepreneurial opportunities, including market demand, value propositions, risks, and benefits
  • Determine appropriate business structures, licenses, regulations, funding sources, and intellectual property considerations
  • Plan essential business operations, human-capital needs, ethical practices, and strategies for sustainable growth
  • Develop marketing and advertising approaches that support customer acquisition, retention, and venture visibility
  • Use financial statements, break-even analysis, and cash flow concepts to evaluate business performance and develop a business plan
  • Use generative AI to support customer research, business planning, and pitch development while evaluating and validating AI-generated information

How you will benefit

  • Leave the course with a structured business plan that can be updated as your venture, market, and financial assumptions evolve
  • Make more informed start-up and operating decisions by evaluating legal, financial, staffing, marketing, and operational considerations together
  • Improve your ability to communicate a business concept to potential partners, lenders, investors, employees, and other stakeholders
  • Build practical business-management skills that can support launching your own venture or contributing to an established small business
  • Prepare to sit for the Entrepreneurship and Small Business (ESB) Certification Exam and demonstrate foundational entrepreneurial knowledge

Outline

Requirements

Prerequisites

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