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Marketing and Sales

Certified Social Media Manager

Contact: Tammy Zdunic
517-371-7670 tzdunic@michamber.com

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Certified Social Media Manager

This Certified Social Media manager course provides comprehensive training and certification in social media management, equipping you with the necessary skills to effectively manage and optimize social media campaigns for businesses and organizations. Through this course, you can gain expertise in social media strategy, analytics, content creation, and community management.

$2,595.00 (USD)

phone Call Us: 517-371-7670

schedule
                                240 Course Hrs
                            

                                Code
                                    GES2143
                            
calendar_today
                                9 Months
                            
grid_onOpen enrollment
speedSelf paced

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phone Call Us:

517-371-7670

Overview

Objective

What you will learn

Developing a social media strategy: Learn how to develop a social media strategy that aligns with your business goals, target audience, and industry trends. This will include understanding how to set goals, create a content calendar, and measure the success of your social media campaigns
Content creation: Learn how to create compelling and engaging social media content, including text, images, and video. This will include understanding how to use different types of content to achieve different goals, such as building brand awareness or driving conversions
Social media advertising: Learn how to create and manage social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn with additional optional training for HubSpot, Twitter, and YouTube
Community management: Understand how to engage with your followers and manage your social media communities effectively. This will include understanding how to respond to comments and messages, handling negative feedback, and building brand loyalty
Analytics and reporting: Discover how to track and analyze social media metrics, such as reach, engagement, and conversions, using tools such as Google Analytics and social media analytics platforms.

How you will benefit

Develop in-demand skills: Social media management is a growing field, and employers are increasingly looking for candidates with social media management skills
Improve job prospects: Develop the skills and knowledge needed to succeed in the social media field and enhance marketable to potential employers
Gain practical experience: Obtain hands-on, practical experience using social media platforms and tools to effectively manage and optimize social media campaigns for businesses and organizations
Build a professional network: Participate in weekly networking calls with a community of over 46,000 members to help build your professional portfolio and connect with potential clients and a network of peers

Outline

Introduction to Social Media Marketing
1. Overview of social media platforms and their functionalities
2. Understanding the Role of social media in modern Marketing
3. Developing a social media strategy
Creating Compelling Content
1. Understanding the importance of visual content
2. Developing a content calendar
3. Creating text-based content
Social Media Advertising
1. Overview of social media advertising platforms
2. Targeting specific audiences using social media advertising
3. Creating effective ad copy and visuals
Community Management
1. Engaging with followers and building brand loyalty
2. Responding to comments and messages
3. Handling negative feedback
Analytics and Reporting
1. Understanding social media analytics and reporting tools
2. Measuring the success of social media campaigns
3. Making data-driven decisions
Social Media Tools
1. Overview of key social media management tools
2. Understanding to use of the tools to optimize social media campaigns
Legal and Ethical Considerations
1. Overview of legal and ethical considerations
2. Strategies for maintaining ethical practices and avoiding legal pitfalls
Emerging Trends and Technologies
1. Emerging trends and technologies in social media management
2. How to incorporate these trends
Case Studies and Best Practices
1. Case studies and best practices from successful industries and business
2. Analyzing and applying best practices to your own campaigns
Final Project
1. Develop a comprehensive social media strategy

Requirements

Prerequisites

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FAQs

How much do social media managers make?

According to Indeed, the average social media manager salary is $56,963, but it can range from $35,833 to $90,551.

What does a social media manager do?

According to Indeed, a social media manager handles a brand's social channels. They also moderate, monitor, and respond to the audience's comments. The primary role is managing all social media and creating partnerships with existing brands. In addition, the ideal social manager will post shareable images and videos.

What is a social media manager?

Social media managers are vital to a successful business as they lead an organization's social media strategy to boost visibility and customer and client engagement. As a social media manager, you will manage an organization's online presence by developing and implementing its social media strategy.

Does this course prepare you for a certification?

Yes. Upon successfully completing the course, you will have the opportunity to take the Social Media Manager Certification Exam, which will grant you the prestigious Certified Social Media Manager credential from Lovegevity University.

When can I start this course?

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

After you register, you will receive 9 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

What if I don't have enough time to complete the course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

Am I guaranteed a job?

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us."

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